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USA flag map Conquering the USA represents the ultimate ambition for many businesses – but when a market consists of 50 different states, uses 9 different time zones and has 35 million people who speak Spanish as their first language – a key issue is how to get your message across.

As part of the International Festival of Business (IFB), UK Trade & Investment (UKTI) is hosting a free event to help companies build their brand in the USA.

The event, taking place at the IFB Hub in Liverpool from 9.00am, Thursday 26 June, will include expert speakers, panel discussions and case studies of companies who have found success in the USA – as well as plenty of networking opportunities.

Speakers will include Michelle Davies of international digital marketing company Bright Blue Day, who will examine cultural and commercial differences in the US ; Phil Carroll from LPW Technology, which has recently established a subsidiary in America, and Spencer Mahoney and David Booth, who will outline the help and support UKTI can offer to companies looking to establish a foothold in the USA.

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