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UK Trade & Investment (UKTI) is hoping to take advantage of next month’s Rugby World Cup, and use it as a tool to boost business.

The organisation, a government department which helps firms to succeed in international markets, is hosting three events based around the World Cup, which takes place next month.

The first event is at Villa Park, which is hosting World Cup games featuring South Africa and Australia during the weekend of 26/27 September, versus Samoa and Uruguay respectively.

The UKTI event is on 16 September and is titled: ‘Selling into the Commonwealth’.