Trade - UK Trade & Investment Leads Mission to World?s Biggest Music Market with Largest British Contingent to Date at South by South West Festival
UK Trade & Investment (UKTI) is championing the UK music industry in the United States, the world?s largest music market next week (March 15th-20th).UKTI, in partnership with AIM, PPL and PRS for Music, will be taking over an entire venue at the South by South West music trade festival to create a ?British Music Embassy? to promote talent such as chart-topping artist Estelle and VV Brown, the queen of retro pop.The music companies and bands heading to Austin, Texas will also be networking with the leading players in the US music industry.The UK has made significant inroads into the US music market with latest figures showing that more than 10% of music sales in the US are now from British acts compared to 7.6% in 2004. (BPI Figures)The UK is the second-largest exporter of music repertoire in the world (after the USA). In the US itself, the UK is the second-largest source of repertoire, after US home-grown artists.This year, UKTI is showcasing a range of music
UK Trade & Investment (UKTI) is championing the UK music industry in the United States, the world?s largest music market next week (March 15th-20th).
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